More and more consumers want to know the origin of meat they are eating in pubs, restaurants, fast food outlets and cafes throughout the country. Caterers are increasingly asked this very question and independent research shows that consumers think the best way to tell them this information is to put the country of origin of the meat on their menus.
This website:
• gives advice to caterers on the best practice to
follow in order to achieve 'menu transparency'
• encourages consumers to keep asking for this information
• advises catering meat suppliers how best to
work with caterers to ensure the information is available and correct
The good news though is that the Meat and Livestock Commission (MLC) has created Best Practice Guidelines on labelling the origin of meat on menus to help caterers provide this information to customers.
www.meatorigin.co.uk website
boosts menu transparency
campaign
10 Oct 2005
